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Our range of bleaches includes solutions for all bleaching tasks of a salon, such as major colour changes, foil highlighting and bleaching roots.

Each bleach has a different composition and special characteristics to make it easier to work with various lightening techniques.

We recommend selecting the lightening product according to the intended use, the condition of the hair and the properties of the product.

All of our bleaches are fragrance-free, ammonia-free and vegan.


Four Reasons Bleach lightens gently and softly up to 7 levels.

Choose Four Reasons Bleach when you want to lighten softly and not aim for a completely clean lightening base and you tone hair to a warm tone after lightening.

Completely dust-free powder makes working comfortable and safe.

The product is fragrance-free, ammonia-free and vegan.


Four Reasons Ultralift 9+ lightening powder lightens hair up to 9 shades with one application. The efficient and fast-acting Four Reasons Ultralift 9+ can be used with all lightening techniques. It is best used for getting the hair as clear blonde as possible with one application, such as with foil highlights.

The lightening powder is pleasant to use because the bleaching compound is easy to apply and remains moist and flexible during application. The product contains a polymer which protects the hair during bleaching, but due to the product’s potency we recommend that it is used on hair that is in normal or good condition.

The product is fragrance-free, ammonia-free and vegan.


Four Reasons Hydrobleach includes the Hydroshield technology which prevents structural damage and protects hair during lightening. The Hydroshield technology allows bleaching up to four consecutive times which helps in making big color changes in the salon.

Hydrobleach also does not need to be washed out of the hair between bleachings, which speeds up large bleaching jobs compared to traditional methods. This enables you to achieve a clean blonde end result with one salon visit while maintaining the hair in good condition.

The product is fragrance-free, ammonia-free and vegan.


The soft, creamy composition of Four Reasons Classic Bleach bleaching powder guarantees effective lightening in all techniques and lightening methods.

Dust-free powder makes working comfortable and safe. The bleach does not swell, dry or crack during exposure but remains moist and flexible throughout the treatment.

Effectively lightens up to 8 degrees.

Fragrance-free, ammonia-free and vegan composition.


Four Reasons Bleach Cream is an effective bleaching product that is suitable for all of the most common bleaching techniques.

The product’s unique formula and nurturing plant-based oils protect the hair during the bleaching process and maintain the condition and softness of the hair after the treatment.

The creamy consistency is easy and pleasant to work with. Try the Four Reasons Bleach Cream especially to bleach roots.

Effectively lightens the hair by up to 7 levels.

Fragrance-free, ammonia-free and vegan composition.

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