OUR HAIR COLOUR
We offer an Versatile Selection of Technical Products for all Salon work.
Thanks to our product development process that always operates from the hair stylist’s point of view, we create products that are easy to use, dependable and reflecting the latest trends of the industry.
Our technical products are also developed with the productivity of the stylist’s work in mind – a little goes a long way with our formulas, the pricing is sensible and the processing times short. You can trust that the products work as intended and concentrate on expressing your creativity without limitations.
OPTIMA
BEAUTIFUL, FRESH & MODERN
Four Reasons Optima is the colour of your dreams.
It works as a permanent and as a semi-permanent colour, never looks painted on or over-saturated even though the shades are exceptionally deep.
The shades are easy to understand and easy to mix or use alone. The result is always a beautifully tone-rich and shiny colour.
optima hair colour
Perfume-free hair colour for professional use.
Use with Optima Cream Oxid oxidizer
optima total
100% grey coverage, 10 minute processing time.
Use with Optima Total Activator developer
OPTIMA LIQUIDS
Toning, neutralising & clarifying bleached hair
Use Optimal Liquid Activator developer
LUXIMA
HAIR COLOUR FOR UNIQUE, VIBRANT & MULTI-TONED RESULTS
Based on toned pigments, the composition of Four Reasons Luxima reveals the subtle differences in depth in the base and creates a three-dimensional impression.
This always makes the end result unique, exceptionally vibrant and multi-toned – exactly what today’s customers want.
BLEACH
Our range of bleaches includes solutions for all bleaching tasks of a salon, such as major color changes, foil highlighting and bleaching roots.
The Hydroshield technology of the Four Reasons Hydrobleach bleaching agent protects hair from damage, making several consecutive dyes possible.
The most intense bleaching results can be achieved by using Four Reasons Ultralift 9+ bleach.
All of our bleaches are fragrance-free and vegan.
Oxidizers
Our Oxid's are designed to be used with specific colour collections.
FOUR REASONS OXID'S
The fragrance-free Four Reasons Oxid oxidizers should be used with all Four Reasons Luxima colour and all Four Reasons Bleaches.
OPTIMA CREAM OXID'S
The Optima Cream Oxid oxidizers should be used with our Four Reasons Optima colour ranges (including Mixers & Highlift).
Our oxidizer lines are available in 5 different concentrations: 1.5%, 3%, 6%, 9% and 12%.
ACTIVATORS
Our Activators are designed to be used with either Optima Total or Optima Liquids.
Optima Liquid Activator
The Optima Liquid Activator is designed to be used with our Optima Liquid colours.
Optima Total Activator
The Optima Total Activator is designed to be used with our Optima Total colours.