OUR COLLECTIONS
Four Reasons To Love Our Products
#1 WONDERFUL PRODUCTS, VEGAN FRIENDLY
#2 PACKAGING ON NATURES TERMS
#3 A PROUD FINN, BROUGHT TO YOU NOW IN THE UK
#4 BETTER HAIR DAYS REGARDLESS OF YOUR HAIR TYPE
OUR Professional product line, because you deserve something uniquely wonderful.
PROFESSIONAL
Our products have been designed for the demanding needs of professional hair stylists and the are made from high-quality, vegan ingredients in an ecological way.
Pure premium, for you and your hair.
OUR EVERYDAY GO TO PRODUCT LINE
ORIGINAL
I might look sweet on the outside, but there’s a whole lot of crazy going on behind the shower curtains.
My sole purpose in life is to make your bad hair days good and the good ones even better.
Oh, and since you didn’t ask, I’m vegan
Fragrance-Free Four Reasons No Nothing contains no common sensitizing or irritating ingredients
NO NOTHING
This collection is a great choice for sensitive skin and if you want to reduce the load of fragrances and chemicals on your body.
HIGHLIGHT THE COLOURS IN YOUR LIFE
COLOR MASKS
An up-to-date selection of hair toning shampoos and treatments highlight the color of your hair in a subtle or bold way.
Our conditioning, vegan and pigment-rich formulas can be used restore the vibrancy of your hair color, or to create a new shade!
Optima is the colour of your dreams.
OPTIMA
BEAUTIFUL, FRESH & MODERN
Four Reasons Optima is the colour of your dreams.
It works as a permanent and as a semi-permanent colour, never looks painted on or over-saturated even though the shades are exceptionally deep.
The shades are easy to understand and easy to mix or use alone. The result is always a beautifully tone-rich and shiny colour.
HAIR COLOUR FOR UNIQUE, VIBRANT & MULTI-TONED RESULTS
LUXIMA
Based on toned pigments, the composition of Four Reasons Luxima reveals the subtle differences in depth in the base and creates a three-dimensional impression.
This always makes the end result unique, exceptionally vibrant and multi-toned – exactly what today’s customers want.