THE COLOUR LINE OF YOUR DREAMS
OPTIMA COLOUR
COVERAGE, SHINE, RICHNESS
BEAUTIFUL, FRESH & MODERN
Four Reasons Optima is the colour of your dreams.
It works as a permanent and as a semi-permanent colour, never looks painted on or over-saturated even though the shades are exceptionally deep.
The shades are easy to understand and easy to mix or use alone. The result is always a beautifully tone-rich and shiny colour.
Four Reasons to love optima
#1 Excellent Coverage
#2 Brilliant Shine
#3 Perfume-Free
#4 Reliable & Easy To Use
OPTIMA COLOR LINE
Four Reasons Optima Perfume-free hair color for professional use.
Use Four Reasons Optima Cream Oxid 1,5%, 3%, 6%, 9%, 12% developer with Four Reasons Optima hair colour.
Use Four Reasons Optima Makeover Colour remover for oxidizing colour and direct dye. Includes perfume.
All products are 100% vegan.
REPAIRS, HYDRATES AND BOOSTS SHINE
In the core of the hair color is our exclusive HydraRepair™ technology, which is based on the effects of plant-based keratin and collagen working together. The damage-repairing properties of phytokeratin and the intensively hydrating properties of phytocollagen support each other’s functions within the HydraRepair™ technology, protecting, repairing and hydrating hair during the processing time.
In addition to the HydraRepair™ technology, Optima also features nourishing natural oils. Meadowfoam seed oil is derived from the Meadowfoam flower’s seeds and contains 98 % of high-quality, well absorbing fatty acids that give hair a lustrous shine. Mono de Tahiti oil, the authentic, luxurious Monoi oil strengthens and nourishes fragile, dry hair effectively and deeply hydrates hair within its structure. Baobab oil is derived from the nutrient-rich seeds inside the nut of the Baobab tree and contains large quantities of A, D, E and F vitamins and helps in maintaining the ideal moisture balance.
SHADE FAMILIES - WITH CHARACTER
Cover shades combine powerful coverage and a brown tone. Cover shades have been divided into three groups: cool, neutral and warm. When used alone, these shades give a soft, beautiful tone while also covering grey hair.
Reflection shades are pre-mixed, natural tone combinations that create fantastic, muted brown and copper tones.
Intense shades are intensive and pure. They can be used alone to create a strong tone or mixed with other shades when you want to intensify the shade’s character.
Mixer shades are the creative tools of the color line that can be used to change the chosen shades as wanted or to create strong, extremely vibrant colors.
Highlift shades achieve a powerful lightening effect and an effective neutralizing of yellow tones at the same time.
SHOP OPTIMA HAIR COLOUR
